HealthTech / Product Design / Prototyping
UX Design Lab designed a mission-critical IVF support experience under extreme timeline pressure, using a global follow-the-sun workflow to deliver a high-fidelity prototype in 45 days and help support the client’s next funding round.
45 days
Delivery timeline
200+ screens
Prototype size
24-hour global
Workflow model
Funding round supported
Business outcome
Introduction
The client needed a high-fidelity health product prototype fast, without sacrificing coherence or credibility. They were preparing for a funding round in which the product experience itself would be evaluated by investors — making quality, completeness, and clinical believability non-negotiable, even under a 45-day window.
Stood up a global follow-the-sun workflow so design work progressed continuously across time zones without handoff loss.
The client needed a high-fidelity health product prototype fast, without sacrificing coherence or credibility. They were preparing for a funding round in which the product experience itself would be evaluated by investors — making quality, completeness, and clinical believability non-negotiable, even under a 45-day window.
With 200+ screens required in 45 days, a standard team structure would not work. UX Design Lab designed the delivery model alongside the product itself.
The final prototype was a complete, investor-ready representation of the IVF support experience — not a sketch or wireframe, but a high-fidelity artifact built to survive investor scrutiny.
Step 01
200+ screens covering the full treatment journey, from onboarding through cycle tracking and clinical communication.
Step 02
A shared component library and design language that kept the large prototype visually consistent throughout.
Step 03
Role-specific flows for patients, partners, and clinic staff built around real-world IVF treatment logistics.
Step 04
Handover documentation structured to support an engineering team picking up the prototype for build.
The prototype was delivered on schedule at full fidelity. More than 200 screens covered the primary treatment journey and supporting workflows with enough detail and coherence to be credible to clinical reviewers and investors alike. The client used it to support their next funding round.
45 days
Delivery
200+
Screens
24-hour global
Workflow
Funding round supported
Business result
35% Workflow improvement
UX Design Lab used immersive field research and service design to turn fragmented logistics coordination into a role-aware operational platform, improving workflows by 35%, reducing communication incidents by 21%, and cutting role involvement by 70%.
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$900k+ Cost avoided
UX Design Lab ran a rapid diagnostic that showed 93% of the client’s issues were operational rather than software-related, helping leadership avoid an unnecessary build and redirect investment into a clearer service roadmap.
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70+ Properties unified
UX Design Lab helped a major insurance organization replace fragmented delivery, duplicated work, and team burnout with a shared system of templates, governance, and collaboration — cutting departmental costs by 20% and reducing developer dependency by 60%.
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800+ Properties supported
UX Design Lab helped a global enterprise replace fragmented delivery with a governed design system and coded source of truth, reducing production time by 40%, lowering delivery costs by more than half, and cutting accessibility defects by 18%.
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18% Accessibility defects reduced
UX Design Lab turned fragmented accessibility work into a repeatable governance model by integrating standards, reviews, and delivery gates into how digital work got done, reducing defects by 18% and improving audit readiness.
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